Challenge: Create the online identity for a new public agency that clearly communicates the agency's mission and programs.
Strategy: Create page templates that include infographics to strategically communicate technical information and program advantages. Provide a CMS with integrated email outreach so agency staff could communicate key messages to subscribers as needed in a noisy and contested editorial and political environment.
Payoff: Agency established itself as a highly reputable source of reliable and timely information.
Client: MIG, Inc., Berkeley, California
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